➷ Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Auteur Joey Coleman – Rvtrek.info

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Award Winning Speaker And Business Consultant Joey Coleman Teaches Audiences And Companies All Over The World How To Turn A One Time Purchaser Into A Lifelong CustomerColeman S Theory Of Building Customer Loyalty Isn T About Focusing On Marketing Or Closing The Sale It S About The First Days After The Sale And The Interactions The Customer Experiences While New Customers Experience Joy, Euphoria, And Excitement, These Feelings Quickly Shift To Fear, Doubt, And Uncertainty As Buyer S Remorse Sets In Across All Industries, Somewhere Between % % Of Newly Acquired Customers Will Stop Doing Business With A Company With The First Days Of Being A New Customer Because They Feel Neglected In The Early Stages Of Customer Onboarding In Never Lose A Customer Again, Coleman Offers A Philosophy And Methodology For Dramatically Increasing Customer Retention And As A Result, The Bottom Line He Identifies Eight Distinct Emotional Phases Customers Go Through In The Days Following A Purchase From An Impulse Buy At Starbucks To The Thoughtful Purchase Of A First House, All Customers Have The Potential To Experience The Eight Phases Of The Customer Journey If You Can Understand And Anticipate The Customers Emotions, You Can Apply A Myriad Of Tools And Techniques In Person, Email, Phone, Mail, Video, And Presents To Cement A Long And Valuable RelationshipColeman S System Is Presented Through Research And Case Studies Showing How Best In Class Companies Create Remarkable Customer Experiences At Each Step In The Customer Lifecycle In The Acclimate Stage, Customers Need You To Hold Their Hand And Over Explain How To Use Your Product Or Service They Re Often Too Embarrassed To Admit They Re Confused Take A Cue From Canadian Software Company PolicyMedical And Their Challenge Of Getting Non Technical Users To Undergo A Complex Installation And Implementation Process They Turned A Series Of Project Spreadsheets And Installation Manuals Into A Beautiful Puzzle Customers Could Assemble After Completing Each Milestone In The Adopt Stage, Customers Should Be Welcomed To The Highest Tier Of Tribal Membership With Both Public And Private Recognitions For Instance, Sephora S VIB Rogue Member Welcome Gift Provides A Metallic Membership Card Private Recognition And A Members Only Shade Of Lipstick For Public Display In The Final Stage, Advocate, Loyal Customers And Raving Fans Are Primed To Provide Powerful Referrals That S How Elite Entrepreneurial Event MastermindTalks Continues To Sell Out Their Conference Year After Year With Zero Dollars Spent On Marketing By Surprising Their Loyal Fans With Amazing Referral Bonuses An All Expenses Paid Safari They Guarantee Their Community Will Keep Providing Perfect Referrals Drawing On Nearly Two Decades Of Consulting And Keynoting, Coleman Provides Strategies And Systems To Increase Customer Loyalty Applicable To Companies In Any Industry And Of Any Size Whether Measured In Employee Count, Revenue, Or Total Number Of Customers , Implementing His Methods Regularly Leads To An Increase In Profits Of % Working With Well Known Clients Like Hyatt Hotels, Zappos, And NASA, As Well As Mom And Pop Shops And Solo Entrepreneurs Around The World, Coleman S Customer Retention System Has Produced Incredible Results In Dozens Of Industries His Approach To Creating Remarkable Customer Experiences Requires Minimal Financial Investment And Will Be Fun For Owners, Employees, And Teams To Implement This Book Is Required Reading For Business Owners, CEOs, And Managers As Well As Sales And Marketing Teams, Account Managers, And Customer Service Representatives Looking For Easy To Implement Action Steps That Result In Lasting Change, Increased Profits, And Lifelong Customer Retention

Leave a Reply

Your email address will not be published. Required fields are marked *